I've Been a Bad Boy

Kindle Unlimited

 
I have been away for too long from this blog. I can throw more excuses out than an NFL wide receiver caught breaking the law (again), but for what purpose?

The truth is, I am back again. I have been writing like mad to hit my self-imposed deadlines (and mostly failing, to be honest). I am in a small lull in writing the rough draft for the seventh installment of the Jake Monday Chronicles (while the 6th installment is getting edited). Therefore, here I am tossing out parenthetical expressions like they are going out of business.

So, here is my update. Mad, Mad Monday will be published as soon as I get it back, make corrections and re-writes, format it, and upload it to the mighty 'Zon. The final book in the series, Monday Bloody Monday will be published in September along with Volume 2 of the Monday Collection (which will contain parts 4 through 7 of the series). Before Christmas, I will publish an Omnibus Edition called Monday: All Week, which will include all 7 installments plus tons of extras (I will brag that Monday: All Week will contain 10% more week!) like an origin story, "the making of Jake Monday," deleted scenes, and a companion story, the first in a series of shorts called Monday Missions. It will be busting at its seams at almost 1,000 pages!


Recently, Amazon unveiled their new program for Prime Members, called Kindle Unlimited. I have heard a ton of great stuff about it so far from readers. Power readers love it. Current Prime members see it as a huge improvement over one book a month from their Kindle Select collection. It is the same collection, now there are no limits. This makes getting Prime ($9.99/month) sound like an even better deal than ever. Amazon really understands how to capture and retain customers.

I have been hearing a totally different song sung by independent authors. For us, Kindle Unlimited (or KU, as we call it), is still an unknown. We understand how it works, but the big question will be on the long tail, how effective it will be at providing us more exposure AND more income. Some estimate that volume will increase, and Amazon has prepared to add funds to our shared kitty, but what happens when the volume increases past Amazon's ability to keep up with the increased demand? Others are worried about a dip in normal sales as more potential "power readers" see a way to make an immediate impact on their bottom line by becoming a Prime Member.

From what many are observing so far, the KU "borrows" effect ranking almost immediately. This creates more buzz for books that Prime Members are excited about reading on their Kindle Unlimited account, which is awesome. However, the potential issue is that to break into the top 5,000 now, an author whose books may not be in Kindle Select will have an even more difficult time. Of course, this pushes many authors to re-think the way they go to market.

Do we give Amazon exclusivity to our product offerings? (I will mention that many of the traditionally published books in KU do not have to maintain that exclusivity, but who am I to rock that particular boat?) Do we abandon our loyal fans that find our books on their favorite reading devices on Barnes & Noble, or Android, or Apple, or Kobo?

For many authors, this is not even an option. The increase in visibility and income from KU will not replace the diversity and volume they are experiencing by having their product in several (if not all) stores. All eggs/one basket is the common cautionary refrain I hear most often.

On the other hand, some authors already have given Amazon their all. Some have multiple product offerings, often under different brands (pen names), with some in and some out of the Kindle Select program. These authors and publishers stand to net the bounty (or downfall) of this fledgeling program.

For the author who does not have all that much traction other than Amazon (like me, for example), will it be worthwhile to pull out of the other stores and abandon diversity for exclusivity even if it is only for the first three months (the length of the contractual obligation to participate in the Kindle Select program)? Some might say: "Go for it! What do you have to lose?" Others may caution: "Don't be a follower. Exclusivity is the wrong move. Don't cave to the big bully on the block with all the best toys."

Both are good advice, but my retort is simply: I am looking at it from all angles. I am not making any rash decisions. I have three titles in Select now. The final three installments of the Jake Monday Chronicles will be in Select until just before Christmas. My only fantasy title available to date is currently in Select. You can read it for free if you are a Prime Member. It is also on sale this week for 99 cents if you are not a Prime Member.

I will wait and see, monitor and observe, calculate and weigh my options. Maybe by Christmas I will have a better marketing strategy other than "wait and see."

How about you? If you are a reader, what do you think about this new program? If you are a writer/publisher, how is it impacting you?

Why I am NOT Crazy

I just gave away 7,801 copies of a book.

Some feel this is insanity. Why give it away? The answer is complicated and not necessarily a good argument for my mental clarity. The same week I gave this book away, I also offered the second book in that series discounted to 99 cents. Crazy? I wish I was nuttier, actually.

I missed my goal of book give-aways, and books sold at discount. I intended to give away 10,000 books. ON THE FIRST DAY. I wanted the other four days to get that number closer to 20,000 or even 30,000 copies.

But, why? What good does giving away so many free copies achieve? you may ask.

Because no one knows me. I am a very small speck of plankton among hundreds of thousands of plankton. I want someone to notice me. I need to glow. Grow abnormally large. Send off book-reading pheromones. Develop a book-reader-attracting mating call.

One sure way to do that is to give away something.

People LOVE free.

But, you may argue, doesn't offering something for free devalue your work?

You may have a point. I am willing to take that risk. Because of numbers.

I have been in sales all my adult life and I live by numbers. "X" number of presentations will produce "Y" opportunities to close a sale which at "Z" close rate will result in "AA" number of sales at "BB" average revenue which will earn me "CC" dollars of commission. I intended to use a similar method of success for selling books.

See, that is the difficult part for me. I am the creator. The author, editor, publisher, cover artist, social platform manager, literary agent, sales manager, and public relations specialist. I wear a bunch of hats. Sometimes that is the part that wears me down.

So, when I produce a great story, get it edited, go through the hard work of packaging it, formatting it, creating a cover, writing the doggone blurb, pricing it, getting it beta-read, and then uploading it to the online book stores, I expect results. I have so much control over everything. That is what I LOVE about independent publishing. I have control. Well, over everything except people buying it.

I am looking for raving fans. Fans that tell other fans. I am risking my neck by tossing my book out into the maw of the free book binge. There is a whole culture of book collectors who look every day for new free books. Some of these people are voracious readers. Not all of them will like my book. That is risk number one: my work will be downloaded and read by readers who are not my target audience.

Risk number two is the devaluing of books we discussed earlier. Not just my book, understand. All books. It has come to the point now that we indie authors have conditioned folks to think that a "cliffhanger" in a short work is a cheat. That we are trying to milk them for all the book money they have. In a way, I suppose that would be nice. I will take milk money, too, if they will depart with it. But, this pervading perception that free is a springboard to capturing readers is exactly correct. It is what we want. Are you not entertained? Try my book for free. It is the first in a series. The other six are priced competitively in their genre for their length.

Are free books conditioning readers to not purchase? I don't think so. Most of the readers who fill their ereader devices full of free downloaded books are the same people who read books from the library, buy books from used book stores, and borrow books from friends regularly. I don't begrudge them their buying habits. They are not the audience I seek. For every one of these readers, there are potential buyers who snatch up series like they were going to out of print tomorrow if it is in a genre they like/author they like/ or set of covers they like.  Those readers are my audience. Or at least I hope they are.

Which brings us back to why I am not crazy.

My number theory about book selling is simple. I think that for every 10,000 books I can give away, 80 to 100 people will buy at least one other book in the series. Not only that, I believe that within 6 months, I will get: 10 new book reviews on the free book alone; 40 new subscribers to my newsletter; an additional 100 or so sales from carry through from book 2 to 3, etc.; 20-40 new sales at every new release, and 20 new Twitter/Facebook/Google+/Goodreads followers.

Those numbers are conservative and only refer to the readers who originally downloaded the free book. It does not take into account that with enough quick growth (several dozen sales in one day, for example), my titles will shoot up the best seller lists and gain more visibility. More potential sales. More potential reviews, newsletter subscribers, followers on social media, more website hits, and more reader engagement. It is a snowball. The thing is, to make that snowball grow in diameter, I have to pack the core and roll it down the hill, hoping it will pick up momentum and attract more mass.

Offering my book for free is like packing that snowball core. Ten thousand downloads is a bunch of potential readers. Not all will stick. Hundreds will never get around to sampling my free offering and may even delete it later to make room for more free books. Those ereaders have a capacity, you know. Hundreds of the people who DO read the free sample will just nod, smile, thank me silently, and read the next free book on their to-be-read pile. Then, some will read it, love it, and want more.  Leave a review, sign up for my newsletter, tell a friend, share it with a colleague at work, write a book blog about it, or simply visit my website and get a copy of another book. Soon, the snowball is rolling down the hill and picking up speed. Maybe before it gets to the bottom and sits for weeks melting it will get really big. That is the plan, anyway.

How many potential readers will join the snowball? Less than 1% is my guess. Which is why 10,000 is such a crucial number.

Am I crazy? Probably. I intend to make the first book free permanently. OK. Not permanently, permanently. Just permanently for now. Beginning in April, actually. For an indefinite time.

So, if you have the patience, you can save 99 cents and get the book free if you have not already downloaded it. MANIC MONDAY is the first novella (which means under 250 pages) in my 7-part series called THE JAKE MONDAY CHRONICLES. It is an espionage thriller in the vein of Jason Bourne and James Bond.

You can pick up a copy of MANIC MONDAY or any of my novels HERE.

Tag, You're It!

I read an interesting blog post today by agent Kristin Nelson that you can find here.  The hot topic this week in publishing concerned "discovery."  Meta data key words reflect one way that end users search for books (and other products online). It got me to thinking about my own "meta data," blog labels, and "tags."  In the past, I have just randomly selected some words that I thought people might search and then find my book.

I did not know that tools on the internet existed that track meta data and searches.  If only I had known.  This would effect the words I choose.  Especially considering that on Kindle Direct Publishing they only allow you a total of seven meta data tags.

My debut book, DARK MOUNTAIN, is a thriller/suspense novel that has elements of paranormal/occult and some elements of horror (especially if people actually ingesting blood makes you queasy).  I chose to use meta data tags for "vampires" and "werewolves" but I declined to mention them in the description.  Then, I also have this dark cover with the tag line, "Sometimes evil runs in the family."  My other five tags were, well, embarrassingly bland.  My name.  The title of the book.  "Thrillers," "suspense," and "Oklahoma authors."

I have changed them now, almost 9 months later.  My tags are now, "Stephen King,"  "horror,"  "vampires," "paranormal thriller," "occult," "Lee Child," and "suspense."  We will see if this increases sales.  This will be an interesting experiment.

My newest book, CRY ME A RIVER, is a suspense/thriller with elements of romance, adventure, and espionage.  It takes place in Colombia.  It has an assassin, a rogue DEA agent, a handsome photographer whose family owns a drug cartel and the woman who hires him.  Of course, she doesn't know his past and soon she becomes a pawn in the fight to protect the family business.

The meta data tags I chose for it seemed fitting, but lo, I have only sold two copies since December 6.  I thought with the Christmas rush and the fact that I gave away over 500 copies of DARK MOUNTAIN, that I would get some attention drawn to this book.  I think it has a catchy cover, but I think that maybe the market is flooded right now.  I don't know.  I think it is the better book.  So, I am experimenting with the data tags on this one as well.  I chose "Lee Child," and "Clive Cussler" for this one as well as "romance," and some other tags that have been getting hits.

We shall see.  I will give it thirty days before I evaluate other ways to boost my sales.  How about you guys?  What are the key words you search for when you are seeking your next read?

A Giving Mood

Dark Mountain

I have been in a generous mood lately.  I just wrapped up a three-day free Christmas download offer for DARK MOUNTAIN.  Over 400 people downloaded it this time.  Now, over 2,000 people have a copy of Dark Mountain.  I am excited and humbled. 

 I want to keep spreading the love, so I have been giving away three signed paperback copies of CRY ME A RIVER.  I am doing this via Goodreads.com.  So, if you have a Goodreads account, you can still enter to win until noon Saturday, January 5th.  Click on the link on my website or go to Goodreads and click on "Explore" and then "Giveaways" and then scroll down until you find CRY ME A RIVER.  As of this post, over 400 people have requested to enter for the three free copies.  The giveaway is open to US and Canadian residents only.

Cry Me A River

So, now I have concocted another giveaway.  On my website I have been offering monthly excerpts of my writing.  For the month of January, I have decided to run my first Quarterly Reader's Appreciation Contest.  To enter the drawing for a free Scentsy plug-in, simply read the short (less than three thousand word) excerpt and answer the question in the month of January.  Rules and more information are provided as well as book trailers, and previous excerpts to read.

I plan to continue being generous.  My next title, MANIC MONDAY is set to release by the end of February and I will be offering it only on Amazon, at an introductory price of 99 cents!  It is the first of the MONDAY CHRONICLES and I am super excited about it.  Also, I will be offering DARK MOUNTAIN for free 5 times every 90 days, so watch out for those giveaways if you haven't already downloaded it.

Why am I doing this?  I want to expand my readership is the simple answer.  Also, I am naturally generous.  My dream is that every title I offer is read by at least ten thousand folks.  I don't know 10,000 people personally, so I am relying on good old "word of mouth."  So, if you like my writing, or like me, please spread the word.  Thank you in advance. 

Reviewing the reviewers

We are a culture that has grown accustomed to reviews.  We review restaurants, movies, sports, television shows, and products.  Reviews are what help consumers make choices.  I want some good sushi, I will read what reviewers think.  I want to make sure that hotel I just booked doesn't have mice, I will read the reviews on hotel.com. 

Reviews and reviewers are common and an important part of marketing.  No one wants a bad review of their new theatre production or make-up collection, or oil change service. 

Two opposing problems are beginning to surface in the world of reviewing and I think books are getting hit the hardest by these excesses. 

First, the overly glowing review.  Sometimes, people over react.  Maybe the lasagna was the best you ever tasted, but are you sure?   Maybe it is a great book, but is that adjective inclusive of a large range of greatness? 

The first thing that I think of when I read an overly glowing review is:  "Who cares what their Mom thinks, anyway?"  Worse, sometimes I wonder if the author PAID to have someone say that.  In infomercials the advertiser is required by law to say that the people on camera were compensated for their appearance. 

The reason for this is because it skews things.  If someone made me ride the Total Gym and filmed it without my consent and didn't compensate me for it, they may not be able to use my opinions of the contraption to market their product.  Pay me a few hundred dollars and prepare me for the experience and I will try to say something nice.  You know, because everyone's watching.  I'm not dishonest, I am just easy to manipulate.

Am I imagining these things?  No. Some indie authors actually talk about it openly on forums.  I just shake my head.  As if indie authors weren't getting enough bad rap for the writing (most times, deserving, I know), now we are paying people to say nice things on Amazon just to falsely promote our stuff?

When someone reads my books, do I want them to review it?  YES!  I even ask (read, beg) people I know who have read the book to take the time to review it for me.  I don't care if they give it 3 stars out of 5.  If that is their honest opinion, I will accept it.  Plus, I need their feedback.  I wanna get better, tell stories that resonate with people, create characters that people remember.  With honest feedback like unbiased reviews, I can do that.  But, will I ever PAY someone to do it, or even give away my book with the understanding that it will get a 5 star review before they even finish reading it?  No.

The opposite end of the spectrum is the negative review.  I understand when someone doesn't like a book (except for mine, of course).  But, sometimes people go overboard.  Look, I have endured some really bad movies.  I just turn the thing off.  If something offends me, bores me, makes me uncomfortable, or isn't my cup of tea, I try not to be too harsh.  I might say: "It was so bad I turned it off and put it back in the mail to Netflix." Or, if the food is so bad or the service so horrible, I just don't tip, or go back to eat there. 

I am not advocating not leaving a negative review.  Don't get me wrong.  Maybe someone else will be helped by learning that your local pub has cockroaches, or the waitress will hit on your husband unabashedly right in front of you.  I just think that there is a decorum and a sense of right that needs to be followed.  Sometimes, we Americans, especially we Christians, get too wrapped up in our own sense of righteous indignation.  Sometimes, bigots, racists, atheists, functioning illiterates, and self-serving cynics leave reviews so scathing that their biases are evident.  Maybe we feel some sort of calling to warn those other Christians, or bigots, or racists as to the nature of the poor novel or novelist. 

An example would be a Christian who would dain to read the 50 SHADES stuff.  If they were brave enough to read that sort of book and then give a 1 star review with scathing remarks and a huffy manner, it doesn't really do what they wanted it to do.  They made themself look worse than the book and might have just sold a few more copies of it.  Conversely, if a person that is bigoted toward people from the Middle East were to leave a blistering review of THE KITE RUNNER, their bias may be so strong that people can see through it and buy the book just because they felt sorry for the author. 

Negative reviews, and there are a plethora of them even for the most popular and well regarded books, are most often the least helpful reviews.  The three-star to four-star reviews often reflect more insight into the book and why it didn't work for that particular reader.  Often, what is repugnant or boring to one reader will be exactly what another reader is wanting from their next read.  The problem with negative reviews is that so much vitriol is expended about the level of just how poor the novel is, they don't give salient and intelligent reasons for why they hate said trash. 

So, I guess I can sum this up by saying that reviews are important.  If you have something good to say, be honest.  If you have something negative to say, be specific.  More to the point, specificity is global when it comes to reviews. 

Let me know what you liked:  the characters, the way the book had twists and turns, the way it ended.  If it sucks monkey butts, let me know why.  Was the author's grammar so poor, you couldn't read it (I have had that happen a couple of times), was the drama too dramatic, or do you have a specific bias that the author just happened to rub the wrong way?  Just admit it.  Say it.  That way I can review your review and maybe put a one star beside it instead of having a  review smack-down right there on Amazon or Goodreads with you.

Production is King

As I watch the success of fellow self-publishers, I try to maintain a sense of calm.  I have one book, Dark Mountain, published so far and have had a mediocre first two months. I have learned a ton.  Perhaps the biggest thing that I have learned so far is to be patient. 

Failure tends to demand that reaction, doesn't it?  The Colts have a miserable season with Manning in the stands and the ownership flips the entire organization on its tail.  Be patient.  The economy is in the toilet, unemployment is rampant, drug use on the rise, housing prices plummeting, foreclosures skyrocketing.  Be patient.

So, the only remedy I can truly see is more production.  Write.  Write some more.  I wrote recently about a difficult scene in my current work-in-progress, Cry Me a River.  What a bunch of whiny dreck.  I just wrote it.  Powered through it and ate up 15,000 words in three days.  Finished with a 8,000 word flourish. 

The remedy, you see, is to get behind a keyboard and do what you do best.  So, with another productive week ahead (20,000 words should get me to the end of the book), I will get the next book out before November.  And, soon after that, I plan on having the first of a series of adventure/suspense novels, my Jake Monday series, ready for editing.

The more novels you have, the more legitimate you seem as a writer.  It is then easier to cross-market, to brand, to develop a fan base that no longer just reads your books in obscurity but recommends them to friends and family, tweet about them, adds them on Goodreads, and buys the merchandise.

This is truly a wonderful time to be a writer.  We can never lose sight of that.  But, in this new world of publishing, production is king.  Do you find an author with a "long tail" (multiple books published, big back-list) to have more legitimacy, or does this even factor in when looking for that new book for your Kindle/Nook/Kobo/Ipad?

The State of Publishing

I am not an alarmist.  I am not someone who cries "The sky is falling!"  I make no accusations or prophesies.  I do not pretend to know what the future holds. 

However, I can smell a skunk when he is near.  I can see a rotten apple before I pluck it.  I can hear a train coming and know not to cross the tracks.  I can taste the spoiled milk and know to throw it out.

I began writing when I was young.  Before I ever took a college creative writing course, I had studied the craft of writing and followed the publishing world.  I submitted articles, anecdotes, jokes, and stories to magazines for 5 cents per word or less.  Sometimes, contributor's copies weren't even offered.  I knew then that writing was a pitiful career choice.  The potential for ruin for the shy, the fainthearted, the under-talented, was great.  I dared only to enter into the lake of publishing by dipping my toes in the water. 

My only other activity concerning writing for decades was to wait.  To watch.  To refine my skills, define my audience, and confine my art to a drawer and a hard drive.  Recently, with the advent of a new era in self-publishing, I have awakened the hope and wonder of my semi-dormant skills and faith in becoming a published author. It was a dream I didn't think would ever transpire.

As I continued to research, I continued to hold a fondness, a loyalty, to the legacy of the publishing world.  The historical behemoths of publishing, the massive, dinosaur-like monstrosities in New York and Chicago, in London and Toronto seemed impregnable, but rightfully so.  Not everyone DESERVES a chance at publication.  For God's sake, it is best that some are not given that opportunity to muck up the pristine waters of the lake.  What a bunch of baloney.

I don't write romance novels. I have only read a few.  Some were my mom's Harlequins, more than two decades ago.  However, I have always known that the market and the authors of these books made a pittance.  I read this post by famous self-pubbed, whiner extraordinaire, viciously enthusiastic supporter and trumpeter of self-publishing, JA Konrath.  Although I don't drink Mr. Konrath's kool-aid 24/7, he often makes salient points and gives some sound advice if you have the time to wade through the detritus of his arguments and rantings to find the scraps and nuggets of goodness. 

This particular post, though, was completely enlightening.  So much so, I had to share it and my absolute distaste for Harlequin and their poor business practices.  The post is written by Ann Voss Peterson, author of PUSHED TO FAR.  Her career is very impressive in terms of total books published and total books sold.  But, Harlequin publishing hasn't treated her fairly at all, if you read the post.

I don't believe them to be "evil," any more than coal companies in the early 1900's were evil.  Or Enron was evil.  Or Exxon Mobile and the offshore drilling are evil.  They are advantageous, as most businesses are, but they have overstepped the boundaries of good taste and fair business practice.  Poor taste and bad practice to the point that they should be made to stop. 

It is the Harlequin's of the world, and agents who support them through their contract negotiations, who are turning the tide of this war on publishing.  The first salvos from the self-pubbed camp have been pathetic, with a few scattered victories to lift spirits.  There have also been defections and converts, but now, the corrupted system (think Rome) is being exposed and it may not be too long before the lake of publishing overflows its dam and creates a new body of water altogether.  I am not intoning the death knell of the Big 6.  They aren't called the Big 6 for nothing.

Right now, only a chosen few are feeling the ground swell.  Some readers are beginning to sense the shift, but are just getting over their "free book" high and seeing their Kindles and Nooks full of unreadable dreck and overpriced Best Sellers.  Soon, though, the authors themselves, will be running for the hills, hiding in the woods, turning printing presses and hiring out cover artists, laid off publicists, editors, and marketing directors.  Soon, agents will be offering service packages for a flat fee and a smaller take of the royalties (5% of 70% on a $4.99 ebook is bigger than 15% of 2.4% on a $5 mass paperback, right? The agent makes 18 cents per copy rather than 2 cents!).  Soon, more print-on-demand stores will open.  Soon, vanity presses will lower their costs.  Soon, more online ebook stores will open, offering more to the consumers.  Bigger discounts, more selection, exclusive content, bundled purchases, merchandise giveaways, etc.  Jeesh, I am starting to sound like Konrath!

But, seriously, check out her book, give Ann Voss Peterson some props.  Support your local artists, whether they be musicians, artists, or authors.  I read PUSHED TOO FAR myself, and her writing is very similar to Patterson's.  Engaging, suspenseful, and interesting.

As far as writing goes, though, before you go skinny dipping in the lake of publishing, you better look close before you leap.  There are sharks and alligators waiting to eat you up, if you aren't careful.

Self-Publishing Basics Part 2: Creating A Cover

Books are judged by their covers.  This is one truism (or "truthiness") that seems to always apply.  If you have decided to self-publish, let me recommend that you take some time to study book covers.  Look at covers that have caught your eye and covers that are appropriate for your genre.  By this I mean BEST SELLING covers for novels in your genre.  Some covers out there, especially among self-pubbed books, are very amateurish.

I chose to go a little outside my genre (thrillers), and incorporate some imagery and cover format that had worked to draw my eye.  I have always been partial to a solid block of color behind the author's name/title of the book.  Some cover artists can blend the type into a dark spot of the cover art, or a place where there is a solid color.  This allows the title to "pop" and also allows the reader to delineate between the image and the title.  The two should connect, by the way.  The image should reflect in some way either the title or the theme of the book.   Unless there is a murder at the picnic, a bucolic scene with a field of flowers, a bench with a family around it laughing does not a mystery cover make.

Covers are art.  That is the way you must see it.  This art can be as simple as type face over a solid color, photo images and type or illustration/painting with type, or any variation of those.  The point of the art, the point of the cover, is to draw potential readers to pick up the book, to click on it and read more.

Now, I by no means am an expert at this, but I have a good eye.  I have read thousands of books and have perused libraries and bookstores for three decades.  I know what stands out.  I have watched the trends.  I notice when a book cover for a particular novel (i.e. Game of Thrones or The Stand) changes.  I notice when a cover I find appealing, but is outside of my reading circle--romance, for example--catches my eye and then becomes popular.  For sure, the popularity of novels is not dependent upon their covers, but on their contents.  Some books succeed IN SPITE of their covers.  The Stand was one of them, Stieg Larsson's Girl series is another.

The practical side of the cover is the design of it in preparation for print.  Many of the Print-On-Demand publishers like Create Space and Lulu provide tools to make this task easier.  But, just like many other areas of self-publishing, you must don another hat, develop another skill.  If you don't have proficiency with Photoshop, Adobe Illustrator, Adobe InDesign or some other design studio software, I recommend that this task is one that you hire out to someone that does.  A good graphic artist, a cover designer, or even a graphic design student can provide the PDF document or JPEG image you will need to provide your cover.

Another practical consideration you must keep in mind is the art/photography.  I am not a photographer.  I used to be a fair illustrator but have not honed those skills in decades.  Find a photographer you like or subscribe to iStock photos or eShutter or some other online stock photo marketplace.  You can get pictures there royalty free for less than a dollar.  Or, if you like the personal touch, digital photography is an art form in itself.  If you would like to marry that talent with your talent for writing, then that could be your best option.

The beauty of self-publishing is that YOU have the control.  YOU make the decisions.  However, it is also the burden you bear because, in the end, the success or failure is on you as well.  You have to have good content, a good story told with craftmanship.  You have to have an attractive cover that draws in readers.  You also have to have a good marketing plan that puts your title, your name and your brand in front of as many people as possible.


NEXT UP:  EDITING

Self-Publishing Basics Part 1--Formatting

You can easily find a ton of help out there for self-publishing, if that is your goal.  I am new at this, but I have followed self-publishing for almost a decade.  I want to impart some of what I have discovered and chronicle my journey into self publication.  My first book, Dark Mountain, was just released.  I am making it availabe in both print and electronic versions, because I believe that both mediums are important.  Some will laud one over the other and there is much debate over print vs. ebooks as well as traditional publishing vs. indie publishing.  I believe that there is an audience for both print and electronic books.  I also believe that authors should be able to enjoy the benefits of both traditional publishing and self-publishing.  Neither has to be mutually exclusive of the other. 

Formatting Your Book For Print

The biggest hurdle in self-publishing a book is that you need to incur some extra-writerly talents and skill sets.  One of the first skills you must use, once you decide how you are going to market your book, is to format it for publication.  Obviously, this step takes place after you have written the book and edited it thoroughly. 

You will probably be formatting for several formats (Kindle=html; CreateSpace = PDF or .doc; Smashwords = .doc, etc.), so remember to always have a clean copy or two of your original manuscript.  I kept five:  one for editing (clean manuscript with bookmarks at chapters so I could easily navigate when fact-checking); one to submit to agents (that didn't pan out); one for print publication (page numbers, headings, cover pages, etc.); and two for the electronic version--one in .doc or normal MS Word, and one in .htm format. 

This can get confusing, but if you name them to remember, it makes it easier.  You can also put them in separate files, to keep it straight.  The point is, be prepared to do formatting more than once, especially if you are publishing it in multiple formats.

First, I recommend highly that you stick to MS Word.  It is the easiest to use and has the most widely recognized format.  In fact, to publish to Smashwords, it is almost impossible to get your manuscript accepted without it.  Each version (2003,2007, 2010) each has its benefits and inconsistencies, but they are all generally the same. 

Second, get your manuscript edited.  I will cover this in another post, but it is still an important step you cannot ignore.  It will cost money, but it is worth it.

If  you are seeking to have your book published in print (via Lulu or Createspace or others), I recommend that you download a template for the size of book you are seeking to publish.  This can be everything from a mass market paperback size to a common 6" x 9" trade paperback.  Once you do that, it can be as simple as copying and pasting your book into the template.  You can alternately study the template design (page widths, margins, gutters, sections, headers and footers, etc.) and apply those to your manuscript.  Don't forget to save the document under a different name (instead of "Title.doc," save it as "Title 6x9.doc" or something similar). 

This step can be daunting.  Some publishing service providers offer a service that does the formatting for you for a charge.  In fact, at any one step, Lulu, CreateSpace and other print-on-demand (POD) publishers offer services for a fee.  Often, they are great bargains.  Mostly, if you have the technical savvy, patience, and time, you can do them yourself for free.  I did them myself and saved over $500 total. 

Formatting Your Book for Electronic Distribution

If you are seeking to digitally publish your book, then start with your clean, original manuscript in MS Word.  Select "All" and then "Clear Formatting."  You should see a pretty plain document, with all the fonts removed.  This is the best way to start your formatting for Kindle or Smashwords.  Save the document as a different title--"Title Clear.doc" or "Title Digital.doc" will suffice.  Then, you can go in and create bookmarks, paragraphing, etc.  Re-save the document and then "Save As" html, formatted.  This is the format that Kindle demands in order for it to be published in its newest format.  It can also be converted this way to Epub and Mobi formats (Apple, B & N, etc.) as well.

I could go deeper, give more information, but these are the basics.  To provide more information, this would be a very long post.  I can, however, recommend heavy research.  Each provider (CreateSpace, Kindle Direct Publishing, Lulu, Smashwords, B & N direct publishing) offers TONS of help, links, and information on how to publish.  In addition, there are ebooks online as well as other blogs that offer more in-depth information about formatting.

NEXT UP:  COVER DESIGN